Shelf test, Hofmark round 3 · 16:9
Why the quietest pack sold the most
Three directions, forty regulars and one chiller shelf. What we learned from watching hands, not faces.
Read the diary →Why the quietest pack sold the most
Every direction looked good in a PDF. Only one survived a two-meter glance in a chiller.
We printed all three Hofmark directions on real bottles and put them on a borrowed supermarket shelf next to the national brands. Forty regulars walked past with a basket and a coffee voucher. We filmed hands, not faces.
Round 3, filmed from above · 3:2
The illustrated direction won every “which do you like?” question and lost every “which do you pick up?” moment. People trust a farm that doesn’t shout.