K05 — Iconography, Marks & Imagery

Mark what matters. Show the rest.

A quiet icon set, a hand-drawn mark set, proof stamps and the rules for imagery. The loupe closes the page, because craft deserves a closer look.

01

Icons

39 icons on a 24 px grid, 1.5 px stroke, round caps. They label and never decorate: every icon ships with a visible or accessible name.

  • arrow-right
  • arrow-left
  • arrow-up-right
  • arrow-down
  • external
  • play
  • pause
  • sound
  • zoom
  • grid
  • list
  • sheet
  • filter
  • select
  • comment
  • approve
  • download
  • share
  • calendar
  • clock
  • location
  • mail
  • phone
  • chat
  • cart
  • lock
  • view
  • camera
  • pen
  • brush
  • code
  • plan
  • film
  • print
  • license
  • invoice
  • award
  • quote
  • close
16 · 20 · 24 · 32
Start a project Icon trails label
02

Hand-drawn marks

Seven strokes in the creator’s red. They line-draw once when they enter the view; reduced motion shows them finished.

Circleselect
Underlineresults
ArrowCTA
Bracketgroup
Tickapprove
Starfavorite
Scribblestrike
03

Proof stamps

Status and credibility, pressed in with the “ink” easing. One stamp per card; awards only when real (demo awards are labeled illustrative).

Approved
Status · rotate -6°
Final
Status · rotate 4°
Featured
Status · rotate -3°
Site of
the Day illustrative
Award · round
Shortlist 2026
Award · round
04

Imagery

The work is the imagery. Placeholders respect the ratio system and always name the project, the subject and the ratio.

Brühl · shelf, store light · 4:5
Work in context The finished work where it lives: on a shelf, a wall, a screen in a hand.
Mara · studio desk, daylight · 3:2
Creator at work Natural portraits in the actual workspace. No crossed arms, no grey backdrop.
Sketches · contact sheet · 1:1
Process material Sketches, test prints, contact sheets and plans. The thinking is part of the proof.
  • ✕ Never
  • Floating device mockups
  • Stock handshakes and laptops
  • Context-free shots without client or year
  • AI-generated “work”
05

Loupe

Lets visitors inspect craft: type, retouching, texture. Follows a fine pointer; on touch, tap to place it and tap again to dismiss.

Brühl
Detail · wordmark ink trap, 1 : 1 · Brühl Coffee · 2025