K11 · Building blocks

Conversion System

Understood in 3 seconds, tried in 60, recommended within a week. Every rule below is testable.

Hero formula · live checker

  • ✓Headline ≤ 8 words5 words
  • ✓Subline names who it’s forfound
  • ✓No buzzwordsclean
  • ✓No unbaselined multipliers
  • ✓Live UI + trust row presenttemplate
Build what users actually want. Roadnote turns feedback into a roadmap and release notes. For product teams of 3 to 300. Start free Take the 2-min tour No credit card · Free plan forever · Set up in 3 minutes LIVE UI · in first viewport · lazy, never the LCP

CTAs by stage

PRE-LAUNCH Join the waitlist Secondary: Watch the sneak peek
LAUNCH Start free Secondary: Take the 2-min tour · Try the demo workspace
SCALE Start free Book a demo Demo is outlined, never a second magenta.

Objection handling

“Switching is a pain” One-click import from CSV, Canny, Productboard, Jira. Free migration call on Pro. D07 · D09
“Is my data safe?” Honest status: GDPR, EU hosting, SOC 2 Type II in progress (illustrative). D12 · footer
“Does it work with our stack?” 32 integrations, two-way with Jira and Linear, public API. D08
“Will the price jump?” Per-seat, published, usage calculator, no surprise overages. D04
“Who helps us get started?” Onboarding checklist, human chat, founder call for teams > 20. D09 · launcher
“Will you still be around?” Data export any time, named backers, customer count with date. D11

Ethical by design

  • Fake scarcity, countdowns or “12 people viewing”
  • Hard-to-cancel flows or forced calls
  • Hidden auto-renewal; renewal date is always shown
  • Pre-checked add-ons or newsletter boxes
  • Confirmshaming (“No, I don’t like shipping”)

Performance is conversion

LCP
< 2.0 s
CLS
< 0.1
INP
< 200

Headline text is the LCP element. Live UI and video lazy-load with reserved space.

Event taxonomy

object_action, snake_case, past tense. Fires only after analytics consent. Markup: data-cta="hero_primary" data-step="onboarding_2"

ACQUISITION cta_clicked tour_started demo_opened waitlist_joined
ACTIVATION signup_completed onboarding_step_completed import_completed activation_reached
GROWTH invite_sent referral_shared template_used roadmap_voted
REVENUE trial_started plan_upgraded payment_failed subscription_canceled