PROOF Kit · D06
Mara at the studio desk, proofs on the wall · daylight · 4:5

I design identities for independent food brands.

Hamburg-Ottensen, independent since 2019. Before that, four years at Studio Nord on hotel and food brands. I still like those best: things people touch, on shelves, on doors, in hands.

Goal
Make the person real, then give agencies and recruiters their path.
Audience
Founders, agencies, recruiters
CTA logic
Primary: Start a project. Secondary: CV download.

Story

My grandparents ran a bakery in Flensburg. I grew up folding boxes and drawing price tags, and I still think a good label is a promise you can keep.

I work alone on strategy and design, with a small bench for the rest: Kai Brenner for code, Jonas Reyes for photography, Ines Vogt for copy. Everyone is credited on every project.

Food brands don’t need to shout. They need to be picked up.
My point of view

Principles

  1. 01

    Test on the shelf

    Every packaging direction meets a real shelf before it meets a guideline.

  2. 02

    Say the price

    Starting prices are on the site. No “let’s hop on a call” to find out.

  3. 03

    Credit everyone

    Photographers, developers, printers. Named, linked, every time.

  4. 04

    Leave it better

    Files you can use without me: organized, documented, yours.

Tools

  • Figma
  • Glyphs
  • Illustrator
  • InDesign
  • Webflow
  • Shopify
  • Riso (for proofs)
  • Pencil

Press & awards

2025Type Directors Club, CertificateHofmark
2025Pentawards Silver, DairyHofmark
2024Page Magazine, studio profilePress
2023German Design Award, Special MentionAltes Land

Awards and press are illustrative.

Speaking

Nov 2026Typo Berlin, “The quietest pack wins”Upcoming
Mar 2026Food Brand Summit Hamburg, panelVideo
Oct 2025HAW Hamburg, guest critiqueSlides

Now

Updated Sep 2026
  • Designing a cheese range for Hofmark
  • Teaching a packaging module at HAW Hamburg
  • Reading “The Shape of Design” again
  • Booked until mid-November, 2 slots in December
For agencies, studios and employers

CV & credentials

11 years · 60+ launches · day rate from €850 · references on request