/* ==========================================================================
   K11 — Conversion System (kit/conversion.html)
   Ladder cards, brief builder, call booker, availability check,
   CTA placement wireframe, microcopy table and supporting blocks.
   ========================================================================== */

/* ---- Shared page helpers ------------------------------------------------ */

/* White card with a hairline border */
.panel {
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: var(--radius);
}

/* Content that follows a section head without an intro paragraph */
.section-body {
  margin-top: 32px;
}

.section-links {
  margin-top: 16px;
}

.section-links--tight {
  margin-top: 12px;
}

/* ---- 01 Conversion ladder ---------------------------------------------- */
.ladder {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(min(100%, 260px), 1fr));
  gap: 16px;
}

.ladder-card {
  display: flex;
  flex-direction: column;
  gap: 10px;
  padding: 22px;
}

.ladder-card--primary {
  border-color: var(--ink);
}

.ladder-card--primary .ladder-card__tier {
  color: var(--accent-text);
}

.ladder-card__title {
  font-family: var(--f-display);
  font-weight: var(--d-weight);
  text-transform: var(--d-case);
  letter-spacing: var(--d-track);
  font-size: 26px;
  line-height: 1.1;
}

.ladder-card__desc {
  font-size: 15px;
}

.ladder-card__where {
  padding-top: 10px;
  border-top: 1px solid var(--line);
  font-size: 14px;
  color: var(--muted);
}

/* ---- Form bits (brief builder, availability) ---------------------------- */

/* Toggle chip (aria-pressed) */
.chips {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
}

.chip,
.time-button,
.day-button {
  min-height: 44px;
  border: 1px solid var(--ink);
  border-radius: 0;
  background: transparent;
  color: var(--ink);
  cursor: pointer;
}

.chip {
  padding: 10px 16px;
  font-size: 16px;
  white-space: nowrap;
}

.chip[aria-pressed="true"],
.time-button[aria-pressed="true"],
.day-button[aria-pressed="true"] {
  background: var(--ink);
  color: var(--canvas);
}

/* Inline validation message */
.form-error {
  display: flex;
  align-items: flex-start;
  gap: 8px;
  margin-top: 10px;
  color: var(--error);
  font-size: 15px;
}

.form-error__icon {
  flex: none;
  display: flex;
  align-items: center;
  justify-content: center;
  width: 20px;
  height: 20px;
  border: 1.5px solid var(--error);
  font-family: var(--f-mono);
  font-size: 12px;
}

.check {
  display: flex;
  align-items: center;
  gap: 10px;
  min-height: 44px;
  margin-top: 16px;
  cursor: pointer;
}

.check__input {
  width: 20px;
  height: 20px;
  margin: 0;
  accent-color: var(--ink);
}

.fields {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(min(100%, 240px), 1fr));
  gap: 16px;
}

.field {
  display: flex;
  flex-direction: column;
  gap: 6px;
}

.field--full {
  grid-column: 1 / -1;
}

.field__head {
  display: flex;
  justify-content: space-between;
}

.field__label {
  font-size: 15px;
  font-weight: 600;
}

.field__optional {
  font-size: 14px;
  color: var(--muted);
}

.field__input {
  width: 100%;
  min-height: 48px;
  padding: 12px 14px;
  border: 1px solid var(--ink);
  border-radius: 0;
  background: var(--surface);
  color: var(--ink);
  font: inherit;
  font-size: 17px;
}

.field__input--area {
  resize: vertical;
}

/* Rubber stamp shown on confirmation. The proofStamp animation (base.css)
   replays whenever the element is unhidden and ends at rotate(-7deg). */
.confirm-stamp {
  padding: 6px 12px;
  border: 2px solid var(--accent);
  color: var(--accent-text);
  font-family: var(--f-mono);
  font-size: 14px;
  letter-spacing: .14em;
  text-transform: uppercase;
  transform: rotate(-5deg);
  animation: proofStamp 380ms cubic-bezier(.2, 1.4, .4, 1) both;
}

.confirm-stamp--lg {
  padding: 8px 16px;
  border-width: 2.5px;
  font-size: 20px;
  font-weight: 500;
  letter-spacing: .16em;
}

.link-button {
  min-height: 44px;
  padding: 0 6px;
  border: 0;
  background: transparent;
  color: var(--muted);
  text-decoration: underline;
  cursor: pointer;
}

/* ---- 02 Brief builder -------------------------------------------------- */
.brief {
  max-width: 760px;
  padding: clamp(20px, 3.5vw, 44px);
}

.brief__top {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  gap: 12px;
  margin-bottom: 10px;
}

.brief__step-label {
  font-family: var(--f-mono);
  font-size: 13px;
  white-space: nowrap;
}

.brief__time {
  font-family: var(--f-mono);
  font-size: 12px;
  color: var(--muted);
}

.brief__progress {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 4px;
  margin-bottom: 32px;
}

.brief__seg {
  height: 4px;
  background: var(--line);
}

.brief__seg--done {
  background: var(--ink);
}

.brief__q {
  display: flex;
  flex-direction: column;
  gap: 6px;
  margin-bottom: 20px;
}

.brief__q-title {
  font-family: var(--f-display);
  font-weight: var(--d-weight);
  text-transform: var(--d-case);
  letter-spacing: var(--d-track);
  font-size: var(--t-h3);
  line-height: 1.1;
}

.brief__q-hint {
  font-size: 15px;
  color: var(--muted);
}

.summary {
  border-top: 1px solid var(--ink);
}

.summary__row {
  display: grid;
  grid-template-columns: 110px minmax(0, 1fr) auto;
  align-items: baseline;
  gap: 12px;
  padding: 12px 0;
  border-bottom: 1px solid var(--line);
}

.summary__key {
  font-family: var(--f-mono);
  font-size: 12px;
  color: var(--muted);
}

.summary__edit {
  min-height: 44px;
  border: 0;
  background: transparent;
  color: var(--ink);
  font-size: 15px;
  text-decoration: underline;
  text-underline-offset: 3px;
  cursor: pointer;
}

.brief__privacy {
  margin-top: 14px;
  font-size: 14px;
  color: var(--muted);
}

.brief__nav {
  display: flex;
  flex-wrap: wrap;
  justify-content: space-between;
  gap: 12px;
  margin-top: 32px;
}

/* Disabled "Back" keeps its outline look, just faded */
.brief__back:disabled {
  background: transparent;
  color: var(--ink);
  opacity: .35;
}

.brief__done {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 18px;
}

.brief__thanks {
  font-family: var(--f-display);
  font-weight: var(--d-weight);
  text-transform: var(--d-case);
  letter-spacing: var(--d-track);
  font-size: var(--t-h2);
  line-height: 1.05;
}

.brief__copy {
  max-width: 34em;
  color: var(--muted);
}

.brief__done-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
}

/* ---- 03 Call booker ---------------------------------------------------- */
.booker {
  max-width: 760px;
  padding: clamp(20px, 3vw, 36px);
}

.booker__week {
  margin-bottom: 12px;
  font-family: var(--f-mono);
  font-size: 12px;
  color: var(--muted);
}

.booker__days {
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  gap: 6px;
  margin-bottom: 20px;
}

.day-button {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 2px;
  min-height: 64px;
  padding: 10px 4px;
}

.day-button__dow {
  font-family: var(--f-mono);
  font-size: 12px;
}

.day-button__n {
  font-family: var(--f-display);
  font-weight: var(--d-weight);
  text-transform: var(--d-case);
  letter-spacing: var(--d-track);
  font-size: 24px;
  line-height: 1;
}

.time-button {
  padding: 10px 14px;
  font-family: var(--f-mono);
  font-size: 14px;
  font-variant-numeric: tabular-nums;
}

.booker__foot {
  display: flex;
  flex-wrap: wrap;
  justify-content: space-between;
  align-items: center;
  gap: 12px;
  margin-top: 24px;
}

.booker__summary {
  font-size: 15px;
  color: var(--muted);
}

.booker__done {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 18px;
}

.booker__done-title {
  font-weight: 600;
}

.booker__done-hint {
  font-size: 15px;
  color: var(--muted);
}

/* ---- 04 Availability check --------------------------------------------- */
.avail {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(min(100%, 240px), 1fr));
  align-items: end;
  gap: 20px;
  max-width: 760px;
  padding: 24px;
}

/* Tone is set by JS through data-tone */
.avail-result {
  --tone: var(--success);
  --tone-bg: var(--success-bg);
  display: flex;
  align-items: flex-start;
  gap: 10px;
  padding: 12px 14px;
  border: 1px solid var(--tone);
  background: var(--tone-bg);
  color: var(--ink);
}

.avail-result[data-tone="warning"] {
  --tone: var(--warning);
  --tone-bg: var(--warning-bg);
}

.avail-result[data-tone="error"] {
  --tone: var(--error);
  --tone-bg: var(--error-bg);
}

.avail-result__icon,
.avail-result__title {
  color: var(--tone);
  font-weight: 600;
}

.avail-result__msg {
  font-size: 15px;
}

/* ---- 05 CTA placement -------------------------------------------------- */
.placement {
  display: grid;
  grid-template-columns: minmax(0, 200px) minmax(0, 1fr);
  align-items: start;
  gap: 32px;
}

.wireframe {
  display: flex;
  flex-direction: column;
  gap: 8px;
  padding: 10px;
  border: 1px solid var(--ink);
}

.wireframe__slot,
.wireframe__img {
  position: relative;
  height: var(--h, 40px);
}

.wireframe__slot {
  border: 1px dashed var(--line);
}

.wireframe__img {
  background: repeating-linear-gradient(135deg, var(--ph) 0 10px, var(--ph-stripe) 10px 11px);
  filter: var(--img-filter);
}

.wireframe__pin {
  position: absolute;
  right: 6px;
  top: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  width: 22px;
  height: 22px;
  margin-top: -11px;
  border-radius: 50%;
  background: var(--accent);
  color: var(--on-accent);
  font-family: var(--f-mono);
  font-size: 12px;
}

.placement-list {
  margin: 0;
  padding: 0;
  list-style: none;
  border-top: 1px solid var(--ink);
}

.placement-list__item {
  display: grid;
  grid-template-columns: 40px minmax(0, 1fr);
  gap: 12px;
  padding: 14px 0;
  border-bottom: 1px solid var(--line);
}

.placement-list__no {
  font-family: var(--f-mono);
  font-size: 13px;
  color: var(--accent-text);
}

.placement-list__title {
  font-weight: 600;
}

.placement-list__desc {
  font-size: 15px;
  color: var(--muted);
}

/* ---- 06 Microcopy table ------------------------------------------------ */
.copy-table {
  border-top: 1px solid var(--ink);
}

.copy-table__row {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
  gap: 24px;
  padding: 14px 0;
  border-bottom: 1px solid var(--line);
}

.copy-table__row--head {
  padding: 10px 0;
  border-bottom-color: var(--ink);
  font-family: var(--f-mono);
  font-size: 12px;
  letter-spacing: .08em;
  text-transform: uppercase;
  color: var(--muted);
}

.copy-table__old {
  color: var(--muted);
  text-decoration: line-through;
  text-decoration-color: var(--muted);
}

.copy-table__new {
  font-weight: 500;
}

/* ---- 07 Hero formula --------------------------------------------------- */
.hero-formula {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(min(100%, 340px), 1fr));
  align-items: start;
  gap: 24px;
}

.hero-mock {
  display: flex;
  flex-direction: column;
  gap: 14px;
  padding: 24px;
}

.hero-mock__title {
  font-family: var(--f-display);
  font-weight: var(--d-weight);
  text-transform: var(--d-case);
  letter-spacing: var(--d-track);
  font-size: clamp(30px, 3.4vw, 48px);
  line-height: 1;
}

.hero-mock__proof {
  font-family: var(--f-mono);
  font-size: 13px;
  color: var(--muted);
}

.hero-mock__actions {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
}

.hero-mock__clients {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 12px 36px;
}

.hero-mock__clients-label {
  font-family: var(--f-mono);
  font-size: 12px;
  color: var(--muted);
}

.hero-mock__client {
  font-family: var(--f-display);
  font-weight: var(--d-weight);
  text-transform: var(--d-case);
  letter-spacing: .02em;
  font-size: 20px;
  color: var(--muted);
}

.formula-list {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(min(100%, 300px), 1fr));
  gap: 0 40px;
  margin: 0;
  padding: 0;
  list-style: none;
}

.formula-list__item {
  display: grid;
  grid-template-columns: 40px minmax(0, 1fr);
  gap: 12px;
  padding: 12px 0;
  border-bottom: 1px solid var(--line);
}

.formula-list__no {
  font-family: var(--f-mono);
  font-size: 13px;
  color: var(--muted);
}

/* ---- 08 Qualify -------------------------------------------------------- */
.budget-chips {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
}

.budget-chip {
  padding: 8px 14px;
  border: 1px solid var(--ink);
}

.budget-chip--out {
  border: 1.5px dashed var(--error);
  color: var(--error);
}

/* ---- 09 Objection handling --------------------------------------------- */
.objections {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(min(100%, 220px), 1fr));
  gap: 12px;
}

.objection {
  padding: 16px;
}

.objection__title {
  font-weight: 600;
}

.objection__desc {
  margin-top: 4px;
  font-size: 14px;
  color: var(--muted);
}

/* ---- 10 Revenue paths -------------------------------------------------- */
.revenue {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(min(100%, 180px), 1fr));
  gap: 12px;
}

.revenue__item {
  padding-top: 10px;
  border-top: 2px solid var(--ink);
}

.revenue__title {
  font-weight: 600;
}

.revenue__desc {
  font-size: 14px;
  color: var(--muted);
}

/* ---- 11 Tracking, performance & ethics --------------------------------- */
.ethics {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(min(100%, 300px), 1fr));
  align-items: start;
  gap: 24px 48px;
}

.ethics__title {
  margin-bottom: 10px;
  font-weight: 600;
}

.ethics__note {
  margin-top: 8px;
  font-size: 14px;
  color: var(--muted);
}

.code-block {
  margin: 0;
  padding: 16px;
  overflow-x: auto;
  background: var(--sheet);
  color: var(--sheet-ink);
  font-family: var(--f-mono);
  font-size: 13px;
  line-height: 1.7;
  white-space: pre;
}

.vitals {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border: 1px solid var(--ink);
}

.vitals__cell {
  padding: 14px;
  border: 1px solid var(--line);
  text-align: center;
}

.vitals__label {
  font-family: var(--f-mono);
  font-size: 12px;
  color: var(--muted);
}

.vitals__value {
  font-family: var(--f-display);
  font-weight: var(--d-weight);
  text-transform: var(--d-case);
  letter-spacing: var(--d-track);
  font-size: 26px;
}

.dont-list {
  margin: 0;
  padding: 0;
  list-style: none;
}

.dont-list__item {
  display: flex;
  gap: 10px;
  padding: 8px 0;
  border-bottom: 1px solid var(--line);
}

.dont-list__x {
  color: var(--error);
}

/* ---- 12 Conversion note sample ----------------------------------------- */
.note-sample {
  line-height: inherit;
}

.note-sample__label {
  font-family: var(--f-mono);
  font-size: 12px;
  color: var(--info);
}