K11 CONVERSION SYSTEM

Every station ends in a next step.

Primary conversion: Request a quote. Secondary: Talk to an engineer. Everything else is a micro-conversion that earns trust on the way there, honestly.

Hero formula

CV.01 · 4 PARTS
1 More torque. Less space.
2 +18 % torque density vs. PX G1, same frame · test bench, 25 °C · illustrative
3 Configure & get CAD Talk to an engineer
4 48,000 drives in the fieldIATF 16949In stock · 5 days
  1. 1Value proposition, ≤ 8 words. Concrete benefit, no adjectives without numbers.
  2. 2One line of proof with test conditions or source.
  3. 3Primary + secondary CTA. Secondary is always lower commitment.
  4. 4Trust row: installed base, certification, stock or lead time.

CTA hierarchy

CV.02 · BY COMMITMENT
  1. Primary
    Request a quote · Configure & get CAD · Book a test cut
  2. Secondary
    Talk to an engineer · Book a call · Check availability
  3. Micro
    Download CAD · Save configuration · Calculate savings
  4. Open
    Datasheet · Compare · Find a distributor
  5. Nurture
    Webinar · Newsletter (double opt-in) · Trade-fair ticket

One primary per viewport, visible above the fold and repeated at each decision point. The primary may change by page intent (Configure on D02, Book a test cut on D06), never two on one screen.

The basket is the engine

CV.03
  • Products
  • Saved configurations
  • BOM parts
  • Spare parts by serial
  • Uploaded drawings
→ ADD TO QUOTE →
Quote basket
persists across sessions
header count, flyout
→ ONE RFQ →
RFQ HW-Q-26-04817
All lines with quantities and required dates, drawings under NDA, one named contact.

Gate strategically

CV.04 · SPEC BEFORE EMAIL
ALWAYS OPEN
  • Specs & spec tables
  • Datasheets
  • 2D previews
  • Prices "from" where published
  • Stock & lead time
ONE-TIME, 2 FIELDS
  • CAD files (STEP, IGES, DXF)
  • Price lists
  • Remembered on device afterwards
NEVER GATED
  • Manuals
  • Safety information
  • Declarations of conformity
  • Security advisories

Trust, proof, objections

CV.05
TRUST STACK · NEXT TO EVERY PRIMARY CTA
  • 48,000
    drives in the field
  • 15 yrs
    spare-parts guarantee
  • ISO 9001
    IATF 16949
  • 24 h
    quote turnaround
  • In stock
    5-day lead time
OBJECTION HANDLING
"Will it fit my motor?"
Adapter finder for 3,000+ motors; standard flanges.
"How long will it take?"
Stock and lead time on every product and line item.
"Who services it here?"
Service coverage map, response times per region.
"Parts in 10 years?"
15-year spare-parts guarantee after end of series.
"Energy cost?"
IE4 options, savings calculator with visible assumptions.
"Capex too high?"
Financing and leasing for VX5, from 36 months.
"Will it cut my part?"
Test cut with your own part, you attend.
"Can my team run it?"
Training included, on-site or in Brühl.
CV.06 · POST-CONVERSION
RFQ RECEIVED
HW-Q-26-04817
Lena Vogt, application engineer, will reply by Thu 24 Sep, 12:00 CEST. Direct line +49 2232 000-214.
  1. Today
    Review
  2. ≤ 24 h
    Quote
  3. Your call
    Order
Download summary (PDF)CAD for all items
CV.07 · TRACKING-READY
<a data-cta="rfq-hero"
   data-cta-level="primary"
   data-variant="H2-exploded">
  Request a quote
</a>

<fieldset data-step="rfq-2"
          data-step-name="quantities">
CV.08 · PERFORMANCE IS CONVERSION
< 2.0 s
LCP
< 0.1
CLS
< 200 ms
INP

3D and CAD viewers load on demand behind a static poster.

Ethical by design

CV.09 · BANNED PATTERNS
FAKE URGENCY
Only 2 left! Offer ends in 09:59
→ Real stock counts, no timers
PRE-CHECKED CONSENT
☑ Send me marketing emails
→ Unchecked, separate, optional
CONFIRMSHAMING
No thanks, I like downtime
→ Not now
HIDDEN REJECT
Accept all · settings (tiny)
→ Accept all = Reject all
GATED MANUALS
Register to read the manual
→ Manuals and safety always open
ROACH MOTEL
Call to cancel newsletter
→ One-click unsubscribe
Conversion annotations overlay
Every demo page has a toggle in its "TAKT Kit" pill that shows goal, audience and CTA logic per station.
See it on D01 →